Elon Musk and Twitter
In a swift and surprising move, Elon Musk has given Twitter a complete makeover, rebranding it as X.com mere months after acquiring the social media giant for a staggering $44 billion. Already in full swing at Twitter’s headquarters, the transition has involved renaming conference rooms to quirky and unconventional titles such as “eXposure,” “eXult,” and even “s3Xy,” as reported by The New York Times.
Marking the official transition, the new X logo was grandly projected at the company’s San Francisco headquarters, effectively bidding farewell to the iconic bird emblem that had adorned the platform for over a decade. The famous blue bird logo was even stripped off from the cafeteria walls, symbolizing a bold departure from Twitter’s well-known image.
The ambitious rebranding effort didn’t come without hiccups, though. The company’s plan to remove the six letters spelling “Twitter” from the building exterior faced a hurdle when the San Francisco Police Department intervened, citing the action as “unauthorized work.” Nevertheless, the change seems to be forging ahead, capturing the attention of the tech world and sparking intrigue among users as they await the unfolding of X.com’s future.
Elon Musk’s decision
Elon Musk’s decision to transform Twitter into X stemmed from his vision of turning the social media platform into an all-encompassing “everything app.” In his explanation, he highlighted that the original name, “Twitter,” suited the platform’s early days when it revolved around concise 140-character messages akin to birds tweeting.
However, with the evolution of the platform enabling users to share extensive content, including hours of video, the need for a broader and more versatile identity became evident. By rebranding as X, Musk aims to signify the platform’s shift towards embracing a diverse range of content and functionalities.